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Vegan business · 18 November 2020

The top 5 thought leaders that you need to follow if you have an online business (or want to!)

If you’ve read my recent blog posts, you’ll know how and why I want to help you build your online business and live a life you love… But I’m most certainly not the first or only person to write about these topics! Sometimes it feels like everyone is writing about growing your email list or starting a YouTube channel… So who should we follow and who should we skip?

I’ve rounded up the five thought leaders who have had the biggest influence on my blogging and online business journey (in alphabetical order). How many of them did you already know of? At the end of the blog post, I round up a few takeaways I’ve learnt from following these people, that will serve you in your online business!

Sometimes it feels like everyone is writing about growing your email list or starting your YouTube channel… So who should we listen to and who should we skip?

Leader #1: Erin May Henry

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A post shared by Erin May Henry Business Coach (@erinmayhenry)

I’m not sure when I discovered Erin May Henry, but I can definitely remember Sam (see below) mentioning her as her coach a few years ago. In any case, I’ve ticked the notification bell (a rare honour!) to be alerted about Erin’s new videos on YouTube. She shares her insights about personal development and branding for online entrepreneurs, with a refreshing emphasis on having fun!

Here are two videos of hers that I particularly enjoyed recently:

  • What Taylor Swift, Kim Kardashian and Paris Hilton taught me about online success;
  • New home office tour + making $50k this week? (vlog).

I mostly follow her on YouTube, but she also hosts the Game Changers podcast and you can learn about her membership and courses over on her website.

Random fact: she’s one of two Australians on this list… I find the accent soothing to listen to haha!

Leader #2: Gillian Perkins

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A post shared by Gillian Perkins, Entrepreneur (@gillianzperkins)

Gillian Perkins is also someone that I follow on YouTube. Gillian’s more strategic “how-to” content complements the influencers who talk more about mindset. I like her focus on being efficient: she even has a podcast called Work Less, Earn More!

Here are some recent videos of hers that I liked:

  • The #1 thing keeping you from becoming successful;
  • How I Built a 6-Figure Business in One Year (My 12-month journey as a blogger and YouTuber);
  • Things need to change // finding a new work routine.

I’d especially recommend her content if you’re thinking of creating a YouTube channel, but I follow and find her advice super useful even without being on YouTube!

Leader #3: Pat Flynn

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A post shared by Pat Flynn (@patflynn)

Well I had to include a token man in this list! More seriously, I discovered Pat’s Smart Passive Income podcast years ago. Even though his brand has the word “passive” in it, he’s a busy man! He has several successful podcasts and is now posting every day on YouTube.

One thing I particularly like is how much he seems to care for his audience, an idea at the centre of his Superfans* book. It’s definitely on my soon-to-read list! As a side note, I’m actually hesitating between reading Superfans and Traction* by Gino Wickman next. If you’ve read either of those, please share your recommendations in the comments!

* Note: this blog post contains affiliate links. If you follow a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my blog!

Anyhoo, back to Pat! Here’s a video series I watched yesterday evening (when I should have been in bed…) and really enjoyed:

  • How to Stop Being Ignored Online;
  • 5 Ways to Build a Loyal Fan Base & Following;
  • How to Create SUPER Fans (That Will Buy Everything You Create).

Pat Flynn is also a great person to turn to if you want to start a podcast. I know that I’ll be turning to his resources when I launch mine (probably in early 2021)!

Leader #4: Sam Laura Brown

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A post shared by Sam Laura Brown (@samlaurabrown)

I’ve been following Sam Laura Brown for years now! I used to read her blog when it was SmartTwenties and then was one of the first listeners to her podcast (now called The Perfectionism Project). I’ve also been in her membership community, Perfectionists Getting Shit Done, for almost a year now.

She’s greatly influenced the way I think about goal-setting, time management and really too many things to count! It’s reached the point where I’ve internalised a lot of what she teaches and it’s hard to remember how much she’s contributed, know what I mean? I’d probably qualify as a Sam superfan haha.

If you’re only just discovering Sam’s work, I’d recommend checking out her Instagram stories and subscribing to her podcast. You may not currently think of yourself as a perfectionist, but she explores elements of self-sabotage that all entrepreneurs take part in at some point or another. I love how Sam is both relatable and inspiring!

Leader #5: Suzi Whitford

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A post shared by Suzi Whitford (@startamomblog)

I’ve only recently started learning from Suzi, but I’m already super impressed! She has a YouTube channel called Start a Mom Blog, but don’t be deceived: there’s great advice there for all content creators and online entrepreneurs, whether you have children or not. I really like how she gives a lot of in-depth information for free in her videos. I have also bought two of her courses and I’m very happy with them:

  • Blog by Number* (the bit on finding your niche included with it was more valuable than an expensive course I took this summer on the topic!);
  • Printables by Number* (if you want to create small digital products to sell on your blog or on Etsy, like I do).

She also leads by example in the sense that her funnels are super solid: it seems like she has a solution for everything and I can access it at the click of a button. Her bubbly personality and step-by-step courses have made me a happy customer of hers!

A few takeaways

As you can tell, I’m a fan of these thought leaders and I’d recommend you check them out yourself! But here are five broad-stroke lessons that I’ve learnt, among many, from them:

  • Find ways of enjoying what you do and bring fun into your work, it’s contagious and you’ll attract your people (Erin May Henry);
  • Figure out what works and focus on that (Gillian Perkins);
  • Find ways to connect personally with your audience and make them feel like they’re special (Pat Flynn);
  • Teach from where you’re at: share your imperfect journey to inspire your audience on theirs (Sam Laura Brown);
  • Delight your audience with in-depth information for free and offer step-by-step walkthroughs as a paid product (Suzi Whitford).

Now, being inspired and learning all the strategies is great… But what if you keep getting in your own way? Well, 1) it’s OK, you’re only human, 2) you can grab my free guide to three ways you may secretly be sabotaging your success… and how to follow through with your plans instead! Pop your email below to receive your shortcut from procrastination to productivity (and happiness!).

Three ways you're secretly sabotaging your success

Posted By: Jessica Goodenough · In: Vegan business

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About Jessica Goodenough

I'm not a regular mum, I'm a vegan mum 😉
Helping you live your best plant-based life 🌱
All welcome - no vegan police here! 💚
Learn more about me here.

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Hi I'm Jessica! Welcome to my blog, where you can find vegan lifestyle inspiration to help you live your best plant-based life!

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Instagram ⬆️ Reality ⬇️ I've been ready f Instagram ⬆️ Reality ⬇️

I've been ready for warm weather for ages, so that I can test out my spring capsule wardrobe... ✨

But the weather gods have been letting us down a bit. 🌧️🥶

In the meantime, my spring wardrobe's all organised: as soon as the thermometer hits 15, I'll be ready in my pretty dresses! (What's your magic number for bare legs?) 😅

If you want to be ready to have the best spring yet when it does get warm, check out my spring capsule wardrobe by following the link in my bio. 🔗🌷😘

(Earrings by @donlonco, everything else old / second-hand)

#IsItSpringYet #SustainableFashionUK #EcoFashionista #WearThisNext #OutfitInspo
Happy (UK) Mother's Day! 🌷🌷🥰 Happy (UK) Mother's Day! 🌷🌷🥰
In a rush, but don't want to be hungry by 10:30? H In a rush, but don't want to be hungry by 10:30? Here's the solution! ✨

🔗 Follow the link in my bio for 3 more breakfast ideas (including easy-to-follow videos) and some cute containers to take them on the go! 😊

#BreakfastOnTheGo #DailyDozen #VeganBreakfastIdeas #PlantBasedMeals #VeganBreakfast
I've been experimenting with smoothies for a while I've been experimenting with smoothies for a while and I've finally found the magic formula... 👇

So here it is:
🫘 Half a can of butter beans, drained and rinsed (trust me you can't taste them, but they're oh so good for you)
🫐 Half a cup of frozen berries (doesn't matter what type, but choose organic if you can)
🍌 A ripe banana
🥬 A good handful of leafy greens (spinach, etc.)
🥄 A tablespoon of ground flaxseed
(🥜 Optional: a tablespoon of peanut butter - if you want it creamier or are trying to get more calories in)
🫗 A cup of water (about 250 mL) - feel free to experiment with this last one until you get the consistency you like

I came up with this because I couldn't find a protein powder that I liked and that didn't make the texture go all wrong... 🤢

Also because I believe whole foods are the way to go! 🌱 ... Well about 80% of the time. 😉

I make mine two at a time in my @nutribullet as it comes with two cups - that way tomorrow's breakfast is covered! 💡

If you've read this far, make sure you follow me for more quick plant-based breakfast ideas (coming tomorrow)! And have a lovely day. 😘

#VeganSmoothie #Nutribullet #DailyDozen #VeganBreakfastIdeas #WhatIEatInADay
Just my 2 cents after 7 years of doing this. 🌱✨😘 Resources 👇

✅ You can find the Daily Dozen app both on Android and iPhone - it's a super easy way of ensuring you're eating nutritious foods, without counting calories or any other faffy way of tracking food (it's all evidence-based, by the team behind @nutrition_facts_org). 📲

✅ The @plantbasedmorningshow is the perfect balance of common-sense vegan living advice and nonsense banter to remind you to not take it all too seriously! 😅

✅ My blog jessicagoodenough.com is the place to go if you're wanting to:
🥗 learn the basics of eating plant-based 
💃 take vegan living beyond the kitchen and get vegan fashion and home recommendations!

#GoingVegan #VeganReels #PlantBasedLiving #VeganLiving #GoVegan
Which one's your favourite? 🌹 For context: "In Which one's your favourite? 🌹

For context: "International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women's equality."

I.e. let's celebrate how far we've come but also keep pushing forward! ✊🏿✊🏼✊🏽

#InternationalWomensDay #InternationalWomensDay2023 #IWD #IWD2023 #ConsciousLiving #EmbraceEquity
How's beating yourself up been working for you? 🤔 Here's an alternative. 👇

Focus on what you already have and who you already are. Because:
1️⃣ It simply feels better than focusing on our shortcomings or how "we're not there yet".
2️⃣ It will help you attract more good things. Just like people who complain all the time keep attracting "bad luck", people who focus on gratitude find more opportunities.
3️⃣ Your glowing gratitude will attract people to you that will help you move towards your best life.

I know I have a tendency to always focus on the next goal and the next and the next... But sometimes you need to slow down (and smell the roses 🌹) to speed up. ✨

#GlowAndGrow #TakeItSlow #StayInspired #GratefulHeart #SlowDown
"How to ruin a surprise"... 🤦🏼‍♀️😅 "How to ruin a surprise"... 🤦🏼‍♀️😅

If you'd like to see outfits featuring these @donlonco earrings, drop your favourite flower emoji in the comments! 😘

(Reposting as there was a glitch that cut the actual opening off... 🙄)

#ConsciousFashionBlogger #FlowerEarrings #CapsuleWardrobe #FashionInspo #Gifted
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