Sometimes it’s challenging to put an outfit together in the morning… Especially when vegan fashion hasn’t gone properly mainstream yet. Enter inspiration from these vegan fashion influencers!
Vegan fashion influencers share their animal-free outfits, as well as their favourite vegan products (clothing, accessories, etc.) on platforms such as Instagram and YouTube. They gain traction on social media platforms by building an audience who want to emulate their vegan lifestyle.
HOT OFF THE PRESS:
They partner with brands that are aligned with their vegan values for sponsored posts and/or make money through affiliate sales. Importantly for us, they are a great source of inspiration when starting out with a vegan lifestyle or when in a bit of a style rut!
(Note: this blog post contains affiliate links to products I genuinely like. If you click a button or a link and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)
11 vegan fashion influencers to follow on Instagram
I’ve ordered them by the size of their following, so make sure to read to the end to find the up-and-coming influencers to follow now!
(I’d like to note that there doesn’t seem to be any “huge” vegan fashion influencers yet, so there’s maybe a gap there if you want to become a content creator yourself!)
@styledestino – Style Destino: Vegan Fashion 🌱
Shruti started her Style Destino blog in 2011 and claims it to be the first cruelty-free blog in India! She now lives in Dubai and uses social media to showcase how beautiful an ethical lifestyle can be.
@martacanga – Marta Canga | Sustainability 🌱
Continuing on the expat theme, Marta describes herself as a Spanish Belgian living in London. I like how she shares both vegan brands and second-hand finds. Since I first wrote this blog post, Marta has really upped her video game with loads of flawless transitions, for example:
@style.withasmile – Noa • Vegan Fashion 🌱
Let me start out by saying: I love Noa‘s photos, they look like they’re out of a magazine!
Her beautiful photos also have a deeper mission:
“In my blog, I want to show everyone that all the beautiful things in life are already cruelty-free and that we can still enjoy life, dress well have so much fun without hurting other beings or our planet- all in a very positive, approachable way!
noa ben moshe
@harmfreefashion – Vegan Fashion | Thrift Style
Michelle transitioned her wardrobe to be completely vegan in 2012. She’s on a mission to show people that this can be done easily and inexpensively. She’s also petite, so you might find her outfits inspiring if you are too!
I asked Michelle why she started sharing about vegan fashion online:
My blog and social media platforms are really a culmination of so many passions of mine (fashion, veganism, modeling, researching, styling, and shopping) and it really just all came together. There’s so much information out there about veganism (cooking in particular) but I felt there was still a gap in the vegan fashion sector and my hope was to help fill that gap.
And here are her tips if you want to veganize your wardrobe:
The first thing would be to analyze what you currently have and see what is and isn’t vegan within your closet. From there you’ll know which voids need to be filled and a great way to replace your non-vegan items on a budget is by shopping secondhand. Finding vegan accessories at thrift stores is a bit more challenging so I would suggest going to vegan and vegan friendly brands for these items. There are so many great vegan accessories brands these days and a good place to start looking is on a vegan marketplace such as Immaculate Vegan or MooShoes.
Here’s an example of her putting second-hand finds together:
@samarajosephine – Samara / Vegan | Slow Fashion | Melbourne
Samara is a new entry for 2024! This list now has a bit of representation from the number one country on my bucket list. 😉
She also has an Instagram account about vegan food in Melbourne, so do go check that out too!
@lekisha_84 – Bianca / Vegan Fashion
Also a new addition for 2024! A lot of Bianca‘s captions are in German, but if you want neutral outfit inspiration, you should definitely check her out!
@classically_cait – CaitⓋ| Vegan Beauty & Fashion
Cait shows us how being vegan doesn’t have to stop us from enjoying the things we love. In her case it’s beauty and fashion.
Since I originally wrote this post, Cait has had a baby and broadened what she shares on Instagram to more “lifestyle” and family content, but you can style find some outfits for inspo!
She also has her own vegan candle business!
@lillyolme – Lilly | Vegan fashion & beauty
Lilly has been vegan for 12 years. She takes us on adventures in the south of Europe and along the way shares her affordable vegan outfits, including concert/festival looks:
Here’s why she decided to become a vegan fashion influencer:
I studied fashion and love it but kinda hate the industry, so I wanted to share that we can be a bit more ethical buying clothes without animals in their composition and second hand. I still need to improve my fashion choices and not buy as much fast fashion, but I also think is ok to not be perfect and learn and grow together.
And this is her advice if you’re starting to veganize your wardrobe:
Just don’t be so mean with yourself. If you already have something non vegan, use it! Don’t buy it again and that’s all. It’s better to reduce than to try to do it all perfectly and fail.
@clarakoi_ – vegan sustainable fashion & beauty
Clara describes her style as “Parisian & Scandi” and I think that sums it up nicely! Check out her beautiful photos below:
Here’s why Clara got started:
I went vegan overnight in 2015, and soon realized that I had little knowledge about vegan clothes and brands. I thought that if I don’t know, I bet many others also have the same questions, and so I started the vashion blogg to teach myself and others about vegan materials and brands.
(I am vegan for the animals.)
(She since changed accounts from @thevashionblogg to @clarakoi_.)
And here are her tips!
My best tips to veganize your closet:
1. Don’t panic. Start with what you have, most clothes in your closet are probably already vegan. Gift or sell the items you no longer want to use.
2. Find some vegan stores or brands that you like – the vegan fashion industry is smaller and hence easier to navigate in. I use Instagram a lot, like #veganshoes or #veganbags, and follow other vegan fashion accounts to learn about new brands.
@alohatenzin – Tenzin
I love Tenzin‘s soft neutral outfits, it feels relaxing just looking at them! If you’re feeling stressed, maybe watch this Reel a few times haha:
While updating this blog post, I realised she has another Instagram account where she shares what she eats and it seems like it’s not 100% vegan. But hey, there’s no vegan police here, we can still get inspiration from her outfits:
@grandermarnier – Sarah King | Vegan Fashion
Sarah King is a fashion design grad and has been vegan since 2017 (and vegetarian since 1993!). As well as sharing about vegan fashion, she aims to educate about ethical and sustainable practices in fashion.
She hasn’t posted much recently, but check out the posts at the top of her feed to learn more about why we should avoid “hauls” and how to buy clothes without animal products. She also writes for Natalie Kay Costello (@sustainablychic), who is also worth checking out:
4 vegan fashion influencers to follow on YouTube
YouTube can be a great place to head for fashion tips, and vegan fashion is no exception! Here are 4 top vegan fashion and lifestyle influencers on YouTube + a bonus channel at the end.
Again though, it does seem like there aren’t that many people in this space, so if it’s something you want to share about, please do go ahead and you could feature in the 2025 list! 😊
Kristen Leo
Our first vegan fashion influencer on YouTube is Kristen Leo. She definitely has an activist angle when discussing fashion, as you can tell in the video below, so depending on your interests, her channel may or may not be for you.
Rhian HY
Then there’s Rhian, who’s main focus is vegan and cruelty-free make-up, but who also shares vegan fashion videos. She hasn’t shared videos recently, but her “old” videos are still available:
Hannah Weseloh
Hannah shows the behind-the-scenes of her vegan lifestyle, with vlogs galore, as well as sharing her favourite vegan fashion and beauty finds. Since I first wrote this post, she’s also had a baby, so she now has videos all about pregnancy + mum life.
On a personal note, I also loved watching her go wedding dress shopping!
Veggie Magnifique
Ann Chrisitine, aka Veggie Magnifique, is a holistic health coach. She shares her conscious vegan fashion tips in this playlist.
Bonus: Justine Leconte
I don’t believe Justine is actually vegan, but she has amazing fashion content, from covering the latest trends to choosing which colours to wear.
Her focus is on ethical fashion, and she has discussed vegan fashion in this video, which is a good introduction if you’re just getting started!
(For some reason the thumbnail isn’t previewing properly, but if you click, there is a video there haha.)
This post was all about vegan fashion influencers to follow in 2024.
Think I missed someone? Send me a DM and I might well add them to the list!
Here’s what to read next:
- Check out these 16 vegan fashion brands – from affordable to luxury!
- 7 vegan clothing stores for real-life cruelty-free shopping
- Vegan clothing materials: your quick guide
- 10 affordable vegan clothing brands for ethical clothes on a budget
This blog post was originally published in May 2022, it has been fully updated in January 2024.
