Hi there, I hope you are well! I know this is cliché… but can you believe half of 2020 is behind us already? Some of you might be thinking “good riddance”. But for me, even though there’s some major things going on in the world, these last few months have involved focusing on my baby and trying to get things done during his nap time.
Which doesn’t mean I don’t have some big picture ideas! In case you haven’t read my quarter one review, here’s a recap of my impossible goal for the year and the quarterly milestones. I’ll then get to my quarter two progress and struggles + my plans for quarter three!
My impossible goal for 2020
My impossible goal this year is to make £50,000 with my online business. This includes any revenue linked to this blog, my shop and my online courses. My quarterly milestones to aim for are:
- £5,000 in quarter one (January – March);
- £10,000 in quarter two (April – June);
- £15,000 in quarter three (July – September);
- And £20,000 in quarter four (October – December).
Quarter two review
As mentioned above, my milestone for quarter two was to make £10,000. It’s fair enough to say that I didn’t reach it. I received £11.06 from Ko-fi payments made during quarter one (thank you to those who “bought me a coffee“!). And I received £2.46 from Etsy (I sold one of these mugs, so my revenue was higher, but it costs money to list items on Etsy, so the fees were deduced before they paid me).
Even though I’m far from getting the results I aimed for, there are things to be proud of:
- I didn’t – intentionally at least – give up on my impossible goal after not making my quarter one milestone;
- I put myself “out there”: I reached out to people regarding their experience of pregnancy and postpartum (take the survey here) + I did my first blog collaboration (check out my blog post on Simple Not Stressful here and Daisy’s here);
- I figured out how my different products work in a complementary way.
The things I learnt about myself in quarter two are:
- I underestimate how long things take (tell me if you do this too in the comments!);
- I thrive on early nights and early mornings;
- Self-care, exercising and relaxing are key ingredients in my success.
The things that worked well in quarter two were:
- Adding tasks, with their outcomes (e.g. “schedule this week’s social media posts” rather than “work on social media”), into my calendar;
- Having a good routine with our baby;
- Focusing on developing one product at a time (I’ve only started that recently!).
The things that didn’t work well in quarter two were:
- Trying to work on an online course and several products for my Etsy store the same week;
- Trying to work all day rather than having family time / relaxation in the afternoon;
- Going to bed late and having to change all my plans the next day.
My milestone for this current quarter (July – September) is to make £15,000 with my blog and online business. This is worth showing up for, even if I didn’t achieve the actual milestone, because:
- I’m creating the foundations of passive income later on;
- I’m helping people, even if it’s not £15,000 worth of people;
- I’m showing my child that making an effort is a good thing.
My plan for this quarter is:
- Finish summer capsule – done!
- Write a blog post about it – done!
- Share on social media about it – done!
- Finish beta version of Sane Mama course (only text, no video) – by the 31st of July.
- Go through the Teachable course about how to launch it – by the 31st of July.
- Share about the Sane Mama course on the blog – by the 7th of August.
- Share about it on social media – by the 7th of August.
- Create an autumn capsule wardrobe – by the 21st of August.
- Write a blog post about it – by the 28th of August.
- Share about it on social media – by the 28th of August.
- Write an ebook (about living *your* most successful and beautiful life!) – by the 25th of September.
- Publish the ebook – by the 30th of September.
There are already reasons for optimism, as I alluded to in the title: people (who aren’t my dad!*) have started buying my Etsy products, namely the Good Enough Mother mug and my meal plan. I’ve also recently committed to really showing up for my business and from now on you can expect two blog posts per week!
* My parents are super supportive and share my posts on social media a lot – so thank you if you’re reading this Mum and Dad!
As part of this effort towards my £50,000 impossible goal, I have decided to say no to certain things, namely my marathon ambitions for this year. I think I was getting “shiny object syndrome”. I’m still working out, but I’m focusing most of my mental energy on this blog and online business.
Please tell me how you’re feeling about being halfway through 2020 in the comments and sign up here to follow along with my progress (+ get a free guide to making time for what’s important to *you*).